Supply & Demand

With a population of 100 million people, the Philippines consumes some 60,000,000 kg of coffee every year, and has a potential to double this demand to 120,000,000 kg within five years with proper investment in promotion and advertising. In contrast, according to the Bureau of Agriculture Statics (BAS), the Philippines is currently producing only 31,000,000Continue reading “Supply & Demand”

Prime Location

The Philippines falls right within the ‘coffee belt’, the latitudes in which all coffee plants are grown between the Tropics of Cancer & Capricorn. Coffee trees thrive in mountain climates and the best coffee, Coffea arabica, grows best at higher elevations.  Located in the highlands of the Sierra Madre mountain range of northern Luzon, Philippines,Continue reading “Prime Location”